Trust in a Networked World: Experimental Games for the Design of Reputation Management Systems
نویسنده
چکیده
The extent to which people trust each other influences the performance of organizations to which they belong and the growth rates of countries in which they reside. Trust also positively impacts Internet adoption. We argue that trust levels can be increased through the use of trust enhancing mechanisms. Reputation management systems, such as ebay’s Feedback Forum, are examples of such mechanisms in the context of e-business. Reputation management systems used by various online markets differ substantially but there has been little research done on the design of optimal mechanisms. Experimental economics provides a framework to measure trust and trust enhancement in a controlled laboratory environment. We present an experimental laboratory study examining the functionality of two ebay-like reputation management systems and the factors that influence their effectiveness.
منابع مشابه
Experimental games for the design of reputation management systems
Trust between people engaging in economic transactions affects the economic growth of their community. Reputation management systems, such as the Feedback Forum of eBay Inc., can increase the trust level of the participants. We show in this paper that experimental economics can be used in a controlled laboratory environment to measure trust and trust enhancement. Specifically, we present an exp...
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